Top 5 Photo and Video Apps Performance in Oceania Q4 2022

In Q4 2022, the performance of the top 5 photo and video apps in Oceania varied significantly across different metrics, as highlighted by Sensor Tower data. Below is a detailed summary of their weekly downloads, revenue, and active users.

CapCut - Video Editor saw a remarkable increase in weekly downloads, starting from around 30K at the beginning of October and peaking at over 118K by the end of December. Revenue also climbed steadily, peaking at about $366 in the last week of December. Active users showed a consistent rise, reaching approximately 426K by the end of the quarter.

Instagram maintained strong performance with weekly downloads fluctuating around the 40K to 50K range, peaking at nearly 50K in the last week of December. Revenue saw significant growth, particularly in mid-December, reaching up to $11.9K. Active users remained steady, hovering around the 10M mark throughout the quarter.

YouTube: Watch, Listen, Stream experienced steady weekly downloads, starting at about 24K and reaching over 52K by the end of December. Revenue consistently stayed high, peaking at approximately $512K during the week of November 21. Active users were stable, with a slight decrease towards the end of the quarter, maintaining around 20M users.

Snapchat also showed strong performance. Weekly downloads ranged from 29K to 47K, with a peak in mid-December. Revenue varied but saw significant peaks, notably reaching $105K in the week of December 19. Active users remained robust, fluctuating around the 6M mark.

Lensa AI: photo & video editor demonstrated a remarkable surge in both downloads and revenue. Downloads skyrocketed from just 691 at the end of September to over 158K in early December. Revenue also saw a massive spike, peaking at about $282K in the same period. Active users followed a similar trend, peaking at approximately 134K in early December.

For more detailed insights and data, visit Sensor Tower.